Tourist destinations around the world have been one of the first in the travel industry to adopt VR and AR technologies and create numerous inspiring advertising campaigns. Consumers can virtually visit a destination and experience the local surroundings, the architecture and nature in an interactive way. The dynamics of presenting such a strong and vivid experience is so persuasive, that fundamentally form travellers’ decisions to book their holidays.  VR applications are numerous for promoting destinations such as in consumer exhibitions, business events, press conferences, for travel agencies, and of course via the internet.