Enriching the hospitality industry with virtual reality technology is revolutionary. Potential clients can “live the experience” of staying in a hotel and become part of a virtual recreation of the premises and surroundings. Guests can now take virtual hotel tours and decide before they book their room. The readily made available and extensive amount of information provided to the consumer wins over any other traditional communication format, i.e. as opposed to photos, and 2D videos. The hotel industry is rapidly adopting and incorporating VR and 360 video technologies to enhance their marketing and sales tools with guests, especially when considering changing demographics as millenials are the prevailing consumer generation.